It was designed to output its video to a deaf user's standard television set in order to lower the cost of acquisition. In 2003 Sorenson released its VP-100 model stand-alone videotelephony product for users with hearing loss. The company filed for Chapter 11 bankruptcy in October 2018, and was acquired at auction by Nielsen Holdings in February 2019 for $11.25 million for their addressable advertising group. The company was led by its chairman and founder James Lee Sorenson its final president and CEO was Patrick Nola. Since its release, Sorenson Media’s video encoding technology was used in Apple's trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount, as well as Apple's iTunes music videos, before the switch to the industry standard H.264 format. One of the company's best known products is the Sorenson Video codec licensed to Apple Inc. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997. Established in December 1995 as Sorenson Vision, the company developed technology which was licensed and ultimately acquired from Utah State University. Sorenson Media was an American software company specializing in video encoding technology.
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